Corporate Storytelling & Publications
Corporate Storytelling & Publications
Every organization has a story. Let’s tell yours.
The story of an organization goes beyond what it sells, the services it provides or the milestones it celebrates. It lives in the people who built it, the ideas that shaped it, the work it does and the impact it creates. Afrittude Communications helps businesses and organizations bring these stories to life through thoughtful corporate storytelling, editorial content and publications.
We work with clients to uncover the stories behind their work, develop compelling narratives and translate information, experiences and achievements into content that informs, engages and connects with their intended audiences. Whether you are documenting your organization’s history, celebrating a significant milestone, profiling the people behind your business or communicating the impact of your work, we help you find the story and the right way to tell it.
The Line Up
Stories That Bring Your Organization to Life
Every brief is different. The story you need to tell, the audience you want to reach and the purpose of the communication all influence how the content is developed and presented.
Organizational Histories & Coffee Table Books
Preserve your organization’s journey, achievements and legacy in a considered publication that captures the story behind the institution. From its beginnings and defining moments to the people and decisions that shaped its growth, we help bring organizational histories to life through engaging narratives and visual storytelling.
Corporate Magazines & Editorial Publications
Keep employees, stakeholders, clients and other audiences connected through publications that communicate the people, ideas, developments and achievements shaping your organization. From editorial planning and feature development to writing and production coordination, we help create publications with a clear purpose and a consistent voice.
Leadership & People Stories
Behind every organization are people whose experiences, perspectives and contributions shape its story. Through leadership profiles, employee features and stakeholder interviews, we help bring these voices forward and communicate the human experiences behind the work.
Project, Impact & Milestone Stories
Important work deserves to be documented meaningfully. We help organizations tell the stories behind significant projects, achievements, initiatives and milestones, giving audiences a clearer understanding of what was accomplished, why it mattered and the people or communities involved.
From Information to Compelling Storytelling
Effective corporate storytelling requires more than gathering information and presenting facts. It requires understanding the context, identifying the central narrative and deciding how best to communicate it to the intended audience. Our approach begins with understanding what the organization wants to communicate and why. From there, we work to identify the stories, people, experiences and information that will help bring the message to life.
Depending on the brief, a campaign may include:
- Research and background information gathering
- Interviews with leadership, employees, stakeholders and other relevant contributors
- Story identification, development and editorial planning
- Writing, copy editing and content refinement
- Professional photography and supporting visual content
- Design coordination and layout development
- Print production coordination for publications
Each project is scoped according to its requirements, with deliverables, responsibilities, timelines and production considerations agreed at the outset.
The Right Story. The Right Format
A story can take many forms. The most suitable format depends on what needs to be communicated, who needs to hear it and how the content is intended to be used. Where appropriate, storytelling projects can incorporate professional photography and other supporting visual content to create a more complete and engaging communication piece. Afrittude brings these capabilities together to help clients develop content that serves the brief, rather than forcing every story into the same format.
From Brief to Finished Story
01. Understand the objective
We begin by establishing what you want to communicate, who the intended audience is and what the content needs to achieve.
02. Discover the story
Depending on the project, this may involve research, interviews, reviewing existing material and identifying the people, experiences and milestones that will shape the narrative.
03. Develop the content
The agreed direction informs the story structure, writing, editorial approach and supporting visual requirements. Content is developed with the intended audience and purpose in mind.
04. Refine and produce
Following the agreed review and approval process, the content is refined and prepared for its intended format. Design coordination, photography and print production are included where specified in the project scope.
A Story Worth Preserving. A Message Worth Sharing.
Your organization has a story that deserves to be communicated with care and purpose. Whether you are documenting your history, developing a corporate publication, celebrating a milestone or finding a more engaging way to communicate your work, Afrittude would welcome the opportunity to explore your brief. Tell us what you want your organization’s story to communicate, who you want to reach and what you have in mind.
